Nescafe Floor display was designed for the launch of the new gold branded product.
This display rolled out Nationally and received 2 x Gold POPAI awards.
Designed while at The Artel Group 2010
The brief was to have one bread display placed in 70% of all route stores around the country. Due to the appealing design, 90% of stores had a minimum of one unit per store after the first month of the unit being available.
Sales of branded bread in the Accounts were up by 20% in the 2 months after the unit hit stores.
COTY Scandal Eyes floor display allows for large visual area of the mascara product and only has a small footprint. Th is design was so successful in store that COTY rebranded the display for the next mascara launch - Steal the Show.
Nestle Dolce Gusto Floor display constructed from 2 PAC MDF. Unit fits on a D-Pallet and is fully assemble. Large side graphic panels allowing for branding.
The Wonder'Full Mascara launch was released in March 2014. The suit consisted of a Floor Stand, Counter Unit, Hangsell and Coles New bay. There was also a re-support counter unit launched a few months later for the Wonder'full EXTREME Mascara.
The Phase two floor Stand is a more economical design then the original Scandal Eyes Floor display with the round drum base and floating shelf design.
While the Floor Display still incorporates the floating shelves and the 270 degree view of product and large information panel it also uses less material then the original design and is more cost effective o produce.
New launch for Rimmels number 1 selling mascara,, POS roll out included Floor Stand, Counter Unit and Big W cardboard bay End. These units were rolled out across Pharmacy, Priceline and Big W stores.
The XX-treme POS kit created for the launch of the New XX-treme Scandaleyes Mascara. Concepts for Floor Stand, Counter Unit, Window Display, Gondola End dress up and Hangsell.
Various Rimmel Counter Units designed and produced to fit into the hot spots and on counters. These counter units were displayed in retail outlets such as Priceline, Chemist Warehouse, Pharmacy and Target.
For each design concepts, production drawing and artwork was created.
Various Counter Units designed for Sally Hansen which are to be placed in the Sally Hansen hot Spot areas.
The first counter unit is a vacuum formed body with decals adhered to front and printed card header. The second unit is made from fabricated acrylic and a printed cardboard graphic shroud adhered to unit
Retail Floor Display - Concept developed for the launch of the new Cheekies confectionary product.
Retail Floor Display - Concept cardboard displays for Christmas launch.
Design concepts were chosen by the brand team and produced for Christmas rollout.
These concepts were created for the Rimmel brand managers at Coty to visualize the brand strategy and new initiatives within the Priceline Retailer.
The artwork was created using illustrator & Photoshop. The design was modeled in Solidworks and rendered in Photoview 360.
